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A virtual marketplace accessible from a smartphone app to allow farmers to sell their goods.

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TY for sharing this idea which meets some commonalities with http://imagine.orange.com/en/smart-agriculture/idea/show/1822 and http://imagine.orange.com/en/smart-agriculture/idea/show/1812 and http://imagine.orange.com/en/smart-agriculture/idea/show/1763

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Interesting idea ChrisGeekWorld! May I suggest you have a look at following ideas which are joining yours ?
http://imagine.orange.com/en/cop-21/idea/show/1371
http://imagine.orange.com/en/cop-21/idea/show/1393
http://imagine.orange.com/en/smart-agriculture/idea/show/1763
http://imagine.orange.com/en/smart-agriculture/idea/show/1776
http://imagine.orange.com/en/smart-agriculture/idea/show/1785
http://imagine.orange.com/en/smart-agriculture/idea/show/1812
http://imagine.orange.com/en/smart-agriculture/idea/show/1815
http://imagine.orange.com/en/smart-agriculture/idea/show/1821
http://imagine.orange.com/en/smart-agriculture/idea/show/1828

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One challenge is tracking inventory at each farmer's level. And then at the aggregated (farmers in X miles radius) level. How might those be overcome? Thanks.

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Some services that support direct sales from farmers to consumers:
http://buyfrom.farm/
http://www.smithsonianmag.com/innovation/taking-farmers-market-online-180957606/?no-ist
http://modernfarmer.com/2014/05/tech-helps-local-food-markets-work-kinks/
http://www.farmersmarketonline.com/

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