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Buy what you need and some will be donated to humanitarian organizations!

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Makes me think of donation systems like:
http://imagine.orange.com/en/smart-city/idea/show/685
http://imagine.orange.com/en/smart-city/idea/show/893
http://imagine.orange.com/en/smart-city/idea/show/919
Is it the same mechanism?

More like http://imagine.orange.com/en/smart-city/idea/show/796

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And also by giving the difference to the next euro:
http://www.microdon.org/
and closer to your suggestion of the seller reversing money to humanitarian association:
http://imagine.orange.com/en/smart-city/idea/show/796
There is also the shoes brand that donates every time you buy a pair of shoes: Toms One for One
With every product you purchase, TOMS will help a person in need
http://www.toms.com/improving-lives

On peut aussi penser aux produits RED+, qui sont conçus en partenariat avec de grandes entreprises (Nike, Beats, etc) : http://www.red.org/en/
Ces produits limités aident à financer la lutte contre le sida !

Ah oui, je ne connaissais pas les produits RED+ mais c'est vrai que ça ressemble...

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