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TY for sharing this idea. I don't know whether Taylor Swift is the most relevant content for users! Actually is there specific content for seniors, like those we have for kids? There are no TV channels dedicated to seniors over here (but there are in the US https://seniortv.com/products/wholesale-cable-tv/), but surely there are TV shows targeting them. I guess an efficient recommendation engine, including personal criteria matching content for seniors, would be a nice thing!
Have a look at this new kind of programme guide: http://imagine.orange.com/en/datavenuechallenge/idea/show/192

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