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TY for sharing this idea. This is all about scoring now, and using big data and machine learning to prevent churn, acting in real-time. Orange is committed to this: http://www.larevuedudigital.com/2015/05/26/orange-se-prepare-au-machine-learning-pour-analyser-le-comportement-de-ses-clients/
Sometimes, there are also some meaningful services that can keep a customer loyal, hae a look at https://sorryasaservice.com/ that send personalised apologies when operators do mistake


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