"Apple revealed its "Back to School" sales promotion for summer 2014, offering $100 Apple Store Gift Cards for new Mac purchases and $50 Apple Store Gift Cards for iPhones and iPads."

In the same way, Orange in cooperation with Universities around the world, can set up digital wallets topped up with 100 Euro, to be used for mobile apps and Online services purchase and monthly subscriptions, by enrolled students.

At the start of the University Year, during enrolment, each student receives a toped up digital wallet.

The Back to School Wallet can :

1. Help, fellow students who develop mobile applications/startups during the university year, to gain traction and an impulse to not stop working on them
2. Help, students gain a insight in what application have to offer, besides the not paid version
3. Teach them why using a digital wallet is better for the environment, than using day by day money.

UPDATE:

1. Orange together with Universities and schools, can create a platfom(similar to google play) containing all the apps and services developed during school year. The platform can be accesed based on the Student ID Code.
2.  The topups can be offered through :
Accesing European Funds
University Funds
Venture Companies
3. The platform can be extended to art created by students.


App usage according to the age group:

• 18-24 year olds: People within this age group spend 37 hours and 6 minutes (average) using 28 apps per month.

• 25-34 year olds: These people averagely spend about 35 hours and 40 minutes using 29.5 apps per month.

81% of youth who are under 25 go to bed along with their phone. 74% get to their smartphones immediately after waking up

Usage stats on paid app users:

• 46% of smartphone users are using paid apps

• 52% of the users reported that they haven’t paid more than $5 for apps

• 17% of app users said that they have paid more than $20 for apps

• People aged 30 or more, college graduates, people earning $50,000 or more and those who are living in urban places are more likely to pay for apps.