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iZettle, the Swedish start-up that wants to shake card payment

A Swedish start-up addresses the major French banks. To convince independents and small businesses to accept more easily card payments, iZettle offers them the payment terminal that accepts any type of contactless payment. It should be available in the coming months in France, announced at 100 €.

The company charges only payments with a fee of 2.75%, there or banks charge the terminal, in addition to a variable percentage. However, the concept is not low-cost. Customer service, although based in Sweden, will respond in French to questions from customers.

"We estimate that 64% of small businesses in France are not equipped and miss sales because they don't have a terminal," says Jacob de Geer, co-founder of iZettle, which has already conquered 10 countries, with more than € 2 billion payment per year. "We want to become the market leader," he announces.

The startup recently raised € 80 million from several big-name investors, such as MasterCard and American Express.